We invite you to join us for SOFT 2023 in Denver, CO from October 29 - November 3, 2023! Please review the 2023 Prospectus for pricing and sponsorship opportunities. Reserve your SOFT 2023 Booth below. We look forward to seeing you and your team in Denver, CO. If you have any questions please feel free to contact us HERE



Important Exhibiting Dates and Deadlines:
  • Payment Due by April 1
  • Booth Assignments: May 2023 (Sponsoring companies receive priority placement, followed by those first to submit the reservation form with payment)
  • Registration and Room Block Open: June 2023
  • Exhibitor Kit Distributed: July 2023
  • Sponsor Logo Due By July 1
  • Program Book Ad Due By August 31
  • Free Program Book Listing Due By August 31
  • Lunch & Learn Registration Link Due By October 1
  • SOFT 2023: October 29 – November 3, 2023
    • Booth Set Up: October 31, 7:00 am - 4:00 pm
    • Exhibit Hall Opens: October 31, 6:30 pm
    • Booth Tear Down: November 2, Finished by 3:30 pm
  • What are the booth dimensions? 10’ x 10’
  • What is the size of the Exhibit Hall? Aurora Hall 3 – 41,730 sq ft
  • How tall are the ceilings in the Exhibit Hall? 30’
  • What is included with my booth? Your booth includes the following:
    • One skirted 6’ table
    • Two chairs
    • Wastebasket
    • Pipe, drape, and an ID sign.  
  • Is the Exhibit Hall carpeted? No, there is no carpet in the hall. 
  • When are booth assignments announced? May 2023. You will receive an email with your assignment.
  • How are booths assigned? Sponsors receive priority placement, followed by those first to submit the reservation form with payment.
  • How do badges work? You receive one complimentary registration badge per booth. The badge is a full registration badge and includes access to scientific sessions, social events and food and beverage.
  • What is the cost for an additional badge? $599
  • What is the offsite event this year? The offsite event will be on Wednesday, November 1 at Dry Dock Brewing Co. Transportation is provided to attendees.
  • Can we host an offsite event? Hosting off-site events that compete with the SOFT Annual Meeting program will not be permitted and will result in the loss of ability to exhibit without refund.
  • What else is hosted in the exhibit hall? Welcome Reception, Poster Presentations, Lunch with Exhibitors, Refreshment Breaks.
  • How do drink tokens work? Drink tokens may be used at SOFT events to purchase alcoholic and non-alcoholic beverages. Each SOFT attendee receives two tokens with their registration (excluding workshop only) Exhibitors can purchase additional tokens to give out to SOFT attendees. Tokens come in sets of 10 tokens for $190 and includes your company logo.
  • When will the exhibit hall be open? The Exhibit Hall will open on Tuesday, October 31 at 6:30 PM. The hall will be open on the following dates and times:
    • Tuesday, October 31 – 6:30 – 9:30 PM
    • Wednesday, November 1 - 9:30 AM - 4:00 PM
    • Thursday, November 2 - 9:30 AM - 3:30 PM
  • Who has access to the Exhibit Hall? Exhibitors, Members, Students and Non-member attendees have access to the exhibit hall.
  • Can I bring any marketing materials? Yes! Please feel free to bring any marketing materials or giveaways you would like.
  • How do I register myself in the system? Exhibitor registration is handled by the SOFT office and your company admin will be contacted with information on how to register your booth staff. Please contact your company admin to receive your registration instructions. 
  • When is payment due and how can I complete payment? Exhibitor/sponsor payment is due by April 1. You can mail a check to our office or pay with credit card. Please contact Operations Manager, CC Watson to pay by credit card. Checks can be mailed to: SOFT - Attn: CC Watson 1955 W. Baseline Rd., Suite 113-442Mesa, AZ 85202
  • Do we receive a list of registered attendees? The attendee list is provided to Tier 1 and 2 sponsors prior to SOFT and all exhibitors receive the updated list AFTER the show.